Voucher Promotions
Voucher promotions let you add extra value, discounts, or bonus vouchers to GiveaVoucher purchases. They are designed to increase voucher sales, lift average order value, and give you more flexibility around campaigns such as Black Friday, seasonal offers, and customer rewards.
Promotion Overview
This section gives you a quick view of all available offers.
- Reference: internal promotion code such as 001 or 002.
- Description: the name of the promotion shown to staff.
- Information: a plain-language summary of what the customer will receive.
Examples include Get an extra £10, Get an extra 10%, Get 10% Off, and Bonus £10 Voucher.
How to create a voucher promotion
- Go to Gift Vouchers > Promotions.
- Click New.
- Complete the Promotion tab with the reference, description, customer-facing information, and basic settings.
- Add one or more rules in the Conditions tab.
- Choose what the promotion does in the Outcome tab.
- If the offer should use a code, add it in the Codes tab.
- Click Save.
A simple example is a £50 voucher gets an extra £10 promotion. The condition targets the £50 template and the outcome uses Voucher Amount Add with a value of 10.00.
Promotion tab
The Promotion tab controls the headline details and how the promotion applies.
- Reference: internal promotion identifier.
- Description: staff-friendly promotion name such as Get an extra £10.
- Information: customer-facing explanation of the offer.
- Active: turns the promotion on or off.
- Auto Apply: applies the promotion automatically when the conditions are met.
- Apply To: choose Items or Basket.
- Once Per Transaction: prevents the same promotion being repeated multiple times within one order.
| Setting | How it is used |
|---|---|
| Items | Use when the promotion applies to specific voucher templates or categories. |
| Basket | Use when the promotion should be triggered by the overall basket value or order mix. |
Conditions tab
The Conditions tab defines when the promotion should trigger. You can build a simple rule or combine conditions using Or.
Available condition types include:
- Template
- Category
- Spend
- Customer
- Time Profile
- Customer Group
- Order Type
- Order Source
A common setup is a Template condition with the operator set to Any, quantity 1.00, and one or more voucher templates selected.
Examples of useful conditions
- Apply only when a customer buys a £50 Gift Voucher.
- Apply to all templates within a Gift Vouchers category.
- Trigger only when the basket spend reaches a minimum amount.
- Restrict the offer to a festive Time Profile or a VIP Customer Group.
Outcome tab
The Outcome tab controls what benefit the customer receives when the conditions are met.
The available actions are:
- Voucher Amount Add
- Amount Off Item
- Voucher Percentage Add
- Percentage Off Item
- Additional Voucher
| Outcome | What it does |
|---|---|
| Voucher Amount Add | Adds a fixed amount of extra value to the purchased voucher, such as an extra £10 on a £50 voucher. |
| Amount Off Item | Reduces the selling price of the voucher by a fixed amount. |
| Voucher Percentage Add | Adds a percentage of extra value to the voucher, such as 10% extra. |
| Percentage Off Item | Applies a percentage discount to the voucher purchase price. |
| Additional Voucher | Creates a separate bonus voucher for the sender or recipient, depending on the promotion setup. |
Codes tab
The Codes tab is used when a promotion should only activate with a promo code rather than auto-applying for everyone.
- Click Add Code.
- Enter the code, for example BLACKFRIDAY.
- Use the Disabled checkbox if you need to turn a code off without deleting it.
This is useful for campaign-specific offers, email promotions, or social media voucher pushes.
Audit tab
The Audit tab records changes made to the promotion, helping you track who updated it and when.
Promotion ideas
- Extra value: Buy a £50 voucher and receive £60 of redeemable value.
- Percentage added: Buy a £100 voucher and receive an extra 10%.
- Money off: Buy a £100 voucher and pay £90.
- Bonus voucher: Buy a £100 voucher and receive a separate £20 bonus voucher.
- Timed offer: Run the promotion only during a Black Friday or Christmas time profile.
FAQ
What is the difference between Voucher Amount Add and Amount Off Item?
Voucher Amount Add increases the value the recipient gets. Amount Off Item reduces how much the purchaser pays.
Should I use Auto Apply or Codes?
Use Auto Apply when everyone should receive the offer automatically. Use the Codes tab when the promotion should only apply with a campaign code such as BLACKFRIDAY.
When should I use Apply To Items instead of Basket?
Use Items when the promotion depends on specific voucher templates or categories. Use Basket when it should be based on the total purchase or basket-level conditions.
Can I limit a promotion to one use per order?
Yes. Tick Once Per Transaction to stop the same promotion repeating multiple times in a single purchase.